Furniture World News Desk on
2/25/2025
Pictured L to R: Kristen Schoenfield and Kyla Herbes.
Crypton has announced two key additions to its team as part of its ongoing commitment to improving customer
relationships and brand engagement. Kristen Schoenfield has been appointed Customer Experience Director, and Kyla
Herbes joins as Content Marketing Manager.
“With these new roles, we look to reinforce our commitment to delivering a world-class brand experience for every
customer,” said Lance Keziah, CEO of Crypton. “Crypton will continue to invest in enhancing customer satisfaction
and ensuring that every touchpoint aligns with our high standards of service and quality.”
Customer Experience Leadership
Schoenfield brings extensive experience in retail and customer service to her new role. She spent 20 years at Bed,
Bath & Beyond in corporate leadership, overseeing customer service and gift registry operations. Earlier in her
career, she worked with Victoria’s Secret, Eddie Bauer, and The Disney Store, gaining hands-on experience in
consumer engagement.
“Overall, my retail experience ensures that I can maintain a customer-first mindset, anticipate needs, and adapt
processes to provide a seamless and positive experience from manufacturing through to the customer’s hands,”
said Schoenfield.
She will collaborate across sales, production, marketing, purchasing, and accounting to streamline customer service
processes and enhance operational efficiency. She reports to CEO Lance Keziah.
Expanding Brand Awareness Through Content
Herbes, an experienced content strategist, design influencer, and SEO expert, will lead Crypton’s social media,
email marketing, and content development efforts. She has worked with The Weinstein Organization and Pinterest,
creating campaigns for brands such as GAP, General Motors, Nordstrom, Room & Board, and Pottery Barn.
“It’s more than just posting beautiful photos,” said Herbes. “It’s about being responsive and authentic. Each time
Crypton enters an inbox or replies to a comment online, we are shaking a customer’s hand.”
Herbes reports to Elise Gabrielson, Vice President of Marketing.
For more information, visit www.crypton.com.
About Crypton
With
a philosophy focused on thoughtfulness through performance and sustainability, Crypton is committed to
fabric innovation and is widely considered the benchmark for indoor performance upholstery. An elegant blend
of design and technology capabilities allows Crypton to offer an intelligent, integrated family of
high-performance textiles for the contract and home. Since its 1993 launch, the firm’s flagship
product, Crypton Fabric, has revolutionized the use of woven fabrics in the healthcare, hospitality,
government, education and contract design segments. Crypton Home® is a leader in the residential markets
and is proudly offered by hundreds of national retailers. Crypton is headquartered in Bloomfield Hills,
Michigan, and has facilities in North Carolina with research and development in Kings Mountain, weaving at
The Crypton Mills at Broad River in Cliffside and a trade-only showroom in High Point. Crypton products are
sustainably made and third-party GREENGUARD Gold certified. For more information, visit www.Crypton.com.
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